Copywriting Archives - Scott Frazer Creative

MIC Global MiMarketplace Website

Scott Frazer — Mon, 16 Dec 2024 16:32:07 +0000

MIC Global MiMarketplace Website

Employer
MIC Global
New York, USA

Deliverables
Website design
Copywriting

MiMarketplace is a new marketplace initially aimed at ride-share drivers.

Following the design language of the main MIC Global website, MiMarketplace features a clean blue, dark grey, and white colour scheme, with bold headings and minimal but relevant copy to inform users quickly and coherently.

A floating CTA button is utilised in place of a button in each section, keeping the button in constant view as an incentive to press at any time.

The website is built on WordPress, using the Neve theme. The site is fully responsive, with page layouts created using Kadence Block Editor.

This work was created whilst in the employment of MIC Global.

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MIC Global Website

Scott Frazer — Sat, 14 Dec 2024 13:58:17 +0000

MIC Global Website

Employer
MIC Global
New York, USA

Deliverables
Website design
Copywriting
Web management
Web maintenance

Website
micglobal.com

MIC Global’s website is the initial impression many potential customers have of the company. As such, it is vital that the value MIC offers is immediately clear.

The site features a clean blue, dark grey, and white colour scheme, with bold copy to draw attention to MIC’s proposition. Blue elements are used to highlight calls-to-action, standing out from the copy.

For accessibility, an automated dark-mode is available, making the site easy to navigate per user preference.

The website is built on WordPress, using the Neve theme. The site is fully responsive, with page layouts created using Kadence Block Editor.

This work was created whilst in the employment of MIC Global.

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MIC Global Promotional Videos

Scott Frazer — Fri, 13 Dec 2024 12:47:51 +0000

MIC Global Promotional Videos

Employer
MIC Global
New York, USA

Deliverables
Video animations
Voice over

Website
micglobal.com

MIC Global uses videos to support sales and give followers insight into daily activity and promotions on LinkedIn.

Videos followed the design language of the website – making use of blue graphics on white backgrounds. Animations were produced using Adobe Illustrator and After Effects.

Alongside scripting, storyboard, asset creation and animation, I also provided voice over for many of MIC’s videos.

This work was created whilst in the employment of MIC Global.

‘MiIncome: How it works’ animation

‘MiIncome: IoT Device’ animation

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MIC Global Copywriting (Insurance)

Scott Frazer — Thu, 12 Dec 2024 18:33:15 +0000

MIC Global Copywriting (Insurance)

Employer
MIC Global
New York, USA

Deliverables
Copywriting
Content creation

Website
https://www.micglobal.com/news-insights/

I provided copywriting for company news, press releases, guest appearances (podcasts/panels), and blog articles for thought leadership and promotion on the MIC Global website.

Copywriting has also been integral while developing MIC’s websites – by providing support in proof-reading, editing, and ensuring language compliance.

News/PR pieces required communication with relevant parties both internal and external to understand the announcement and arrange suitable quotes and specific details for inclusion. Certain PR articles required an understanding of acceptable insurance language – ensuring compliance with FCA and Lloyd’s guidelines and regularly liaising with a regulatory body for review and sign-off.

Blog posts required relevant research into subject matter to support sales messaging about MIC’s key products. Articles have covered a broad range of topics including embedded micro insurance, income loss from layoff and business interruption, financial resilience, identity theft, and insurance protection gaps.

Press Release examples:

Article examples:

This work was created whilst in the employment of MIC Global.

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Holistics with Hollie Branding

Scott Frazer — Sun, 22 Jan 2023 15:10:38 +0000

Holistics with Hollie Branding

Client
Holistics with Hollie,
Ipswich, Suffolk

Deliverables
Branding
Logo
Website and social media
Print media

Website
holisticswithhollie.co.uk

Holistics with Hollie offers mobile reflexology treatments in clients’ homes.

We worked together to build her brand, including logo, website, iconography, and social media elements.

Taking her love of outdoors as inspiration, the Holistics with Hollie logo features an ‘H’ emblem evoking a flower, presented in her favourite shade of green with clean white highlights. Crimson Pro, a gentle serif typeface, is used for the logo text.

The logo colours and typeface are carried across to the website design (built on WordPress), which features a considered choice of imagery and recognisable icons designed to convey each treatment to clients. The pages are optimised for SEO to ensure high rankings for local users with clear call to actions.

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Purple Line Promotion and How-to Videos

Scott Frazer — Sun, 31 Oct 2021 22:00:00 +0000

Purple Line Promotion and How-to Videos

Employer
Purple Line Limited
Wherstead, Suffolk

Deliverables
Promotional videos
Informative ‘How-to’ videos and animations

Website
Purple Line Video Playlist

Purple Line uses videos to promote and educate customers about their products.

The videos were produced with captured and stock video footage, photography, and animation to promote the products and inform how to solve frequently asked questions about them.

Videos were created using After Effects and Illustrator.

This work was created whilst in the employment of Purple Line Ltd.

‘Introducing Nemesis Plus’ video

‘How To’ video example

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