Web Archives - Scott Frazer Creative https://scottfrazer.co.uk/category/web/ Simple, effective design solutions. Fri, 14 Feb 2025 14:35:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://scottfrazer.co.uk/wp-content/uploads/2022/07/cropped-sf-new1-32x32.png Web Archives - Scott Frazer Creative https://scottfrazer.co.uk/category/web/ 32 32 MIC Global MiMarketplace Website https://scottfrazer.co.uk/mic-global-mimarketplace-website/ Mon, 16 Dec 2024 16:32:07 +0000 https://scottfrazer.co.uk/?p=687 Website design and copywriting for an embedded microinsurance company.

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  • MIC Global MiMarketplace website on mobile screens
  • MIC Global MiMarketplace website homepage
  • MIC Global MiMarketplace website homepage on laptop

MIC Global MiMarketplace Website

Employer
MIC Global
New York, USA

Deliverables
Website design
Copywriting

Website
mi-marketplace.com

MiMarketplace is a new marketplace initially aimed at ride-share drivers.

Following the design language of the main MIC Global website, MiMarketplace features a clean blue, dark grey, and white colour scheme, with bold headings and minimal but relevant copy to inform users quickly and coherently.

A floating CTA button is utilised in place of a button in each section, keeping the button in constant view as an incentive to press at any time.

The website is built on WordPress, using the Neve theme. The site is fully responsive, with page layouts created using Kadence Block Editor.

This work was created whilst in the employment of MIC Global.

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]]> MIC Global Website https://scottfrazer.co.uk/mic-global-website/ Sat, 14 Dec 2024 13:58:17 +0000 https://scottfrazer.co.uk/flovate-leap-website-copy/ Website design and copywriting for an embedded microinsurance company.

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  • MIC Global website homepage
  • MIC Global website homepage on laptop screen
  • MIC Global website MiIncome page on mobile phone screens

MIC Global Website

Employer
MIC Global
New York, USA

Deliverables
Website design
Copywriting
Web management
Web maintenance

Website
micglobal.com

MIC Global’s website is the initial impression many potential customers have of the company. As such, it is vital that the value MIC offers is immediately clear.

The site features a clean blue, dark grey, and white colour scheme, with bold copy to draw attention to MIC’s proposition. Blue elements are used to highlight calls-to-action, standing out from the copy.

For accessibility, an automated dark-mode is available, making the site easy to navigate per user preference.

The website is built on WordPress, using the Neve theme. The site is fully responsive, with page layouts created using Kadence Block Editor.

This work was created whilst in the employment of MIC Global.

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]]> MIC Global Copywriting (Insurance) https://scottfrazer.co.uk/mic-global-copywriting-insurance/ Thu, 12 Dec 2024 18:33:15 +0000 https://scottfrazer.co.uk/mic-global-mimarketplace-website-copy/ Copywriting and content creation for an embedded microinsurance company.

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  • Blog article
  • Press release
  • Blog article

MIC Global Copywriting (Insurance)

Employer
MIC Global
New York, USA

Deliverables
Copywriting
Content creation

Website
https://www.micglobal.com/news-insights/

I provided copywriting for company news, press releases, guest appearances (podcasts/panels), and blog articles for thought leadership and promotion on the MIC Global website.

Copywriting has also been integral while developing MIC’s websites – by providing support in proof-reading, editing, and ensuring language compliance.

News/PR pieces required communication with relevant parties both internal and external to understand the announcement and arrange suitable quotes and specific details for inclusion. Certain PR articles required an understanding of acceptable insurance language – ensuring compliance with FCA and Lloyd’s guidelines and regularly liaising with a regulatory body for review and sign-off.

Blog posts required relevant research into subject matter to support sales messaging about MIC’s key products. Articles have covered a broad range of topics including embedded micro insurance, income loss from layoff and business interruption, financial resilience, identity theft, and insurance protection gaps.

Press Release examples:

Article examples:

This work was created whilst in the employment of MIC Global.

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]]> Holistics with Hollie Branding https://scottfrazer.co.uk/holistics-with-hollie-branding/ Sun, 22 Jan 2023 15:10:38 +0000 https://scottfrazer.co.uk/iceni-ipswich-brochures-copy/ Branding, logo, website and social media, and print media design for a mobile reflexologist.

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  • Holistics with Hollie logo
  • Holistics with Hollie logo patch
  • Holistics with Hollie icon treatment
  • Holistics with Hollie website logo detail
  • Holistics with Hollie website homepage displayed across desktop, laptop, and tablet
  • Holistics with Hollie website on mobile phone displays
  • Holistics with Hollie face diagram reference card on a clipboard

Holistics with Hollie Branding

Client
Holistics with Hollie,
Ipswich, Suffolk

Deliverables
Branding
Logo
Website and social media
Print media

Website
holisticswithhollie.co.uk

Holistics with Hollie offers mobile reflexology treatments in clients’ homes.

We worked together to build her brand, including logo, website, iconography, and social media elements.

Taking her love of outdoors as inspiration, the Holistics with Hollie logo features an ‘H’ emblem evoking a flower, presented in her favourite shade of green with clean white highlights. Crimson Pro, a gentle serif typeface, is used for the logo text.

The logo colours and typeface are carried across to the website design (built on WordPress), which features a considered choice of imagery and recognisable icons designed to convey each treatment to clients. The pages are optimised for SEO to ensure high rankings for local users with clear call to actions.

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]]> International Skills Mark Logo & Website https://scottfrazer.co.uk/international-skills-mark-logo-website/ Wed, 01 Sep 2021 10:00:00 +0000 http://scottfrazer.co.uk/?p=33 Logo and website design for Singapore based education company.

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  • International Skills Mark feature
  • International Skills Mark logo
  • International Skills Mark website hero
  • International Skills Mark website about us plus translated
  • International Skills Mark website contact translated
  • International Skills Mark mobile website

International Skills Mark Logo & Website

Client
International Skills Mark
Singapore (179094)

Deliverables
Logo
Website design
Web management
Web maintenance

Website
internationalskillsmark.net

ISM are a multi-national organisation who give advice and support for workforce development, and work with governments, regulators and firms to ensure that policy, controls and commercial models are correct and appropriately executed.

The organisation has been active since 2017, though were missing an online presence. Amber Admin contacted me to provide visual and web support, including the creation of a logo and website, followed by getting the website hosted and managed.

ISM were presented with a choice of logo options and a simple, yet effective, one page WordPress website.

The website uses the OnePress theme, which has been modified to implement their choice of colour branding, as well as the inclusion of translation functionality.

If a user adds the website to their mobile device home screen, the bookmark acts as a contained progressive web app (PWA) upon launch.

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]]> FLOvate / LEAP Website https://scottfrazer.co.uk/flovate-leap-website/ Sat, 31 Oct 2020 10:00:00 +0000 http://scottfrazer.co.uk/?p=40 Website design for a low-code technology company.

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  • FLOvate LEAP Website design responsive set
  • FLOvate LEAP Website design home page
  • FLOvate LEAP Website design product page
  • FLOvate LEAP Website design pricing page
  • FLOvate LEAP Website design mobile page
  • FLOvate LEAP Website design mobile page

FLOvate / LEAP Website

Employer
FLOvate
Ipswich, Suffolk

Deliverables
Website design
Illustrations
Web management
Web maintenance

FLOvate uses their website to promote the LEAP Low-code Platform, their process management software solution. LEAP can be implemented for a wide variety of processes with out-of-the-box solutions for complaints handling, claims and policy management, and can be tailored for bespoke processes with examples including staff, repair, and stock management.

The website is built on WordPress, with the current version using a modified Hestia theme. The site is fully responsive, with page layouts created using WP Bakery (a visual block editor).

Previous versions have used other themes, with page layouts being built using responsive short-codes.

This work was created whilst in the employment of FLOvate. Company website is now defunct due to acquisition and rebrand to MICology.

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]]> Veterinary Group Branding Template https://scottfrazer.co.uk/veterinary-group-template/ Sat, 12 Oct 2013 10:00:00 +0000 http://scottfrazer.co.uk/?p=55 Promotional branding template for a veterinary practice.

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  • Veterinary Group template design website
  • Veterinary Group template design website
  • Veterinary Group template design loyalty scheme letters
  • Veterinary Group template design loyalty scheme posters

Veterinary Group Branding Template

Employer
Central Veterinary Services
Elmswell, Suffolk

Deliverables
Website
Loyalty scheme

These templates were created for sales pitches, as an example of how a client website and loyalty scheme may be approached.

This work was created whilst in the employment of Central Veterinary Services.

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]]> Forest House Veterinary Group Website https://scottfrazer.co.uk/forest-house-veterinary-group-website/ Sun, 12 May 2013 10:00:00 +0000 http://scottfrazer.co.uk/?p=61 Website design for a veterinary practice.

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  • Forest House Veterinary Group Website design home page
  • Forest House Veterinary Group Website design about page
  • Forest House Veterinary Group Website design facilities page
  • Forest House Veterinary Group Website design staff page
  • Forest House Veterinary Group Website design mobile display

Forest House Veterinary Group Website

Employer
Central Veterinary Services
Elmswell, Suffolk

Deliverables
Website

Forest House Veterinary Group offer life long veterinary care, farm and equine services, and 24 hour emergency care from their three practice locations in Berkshire and Surrey.

The website is built on WordPress, using a modified Skeleton theme. The site is fully responsive based on a 960px grid.

This work was created whilst in the employment of Central Veterinary Services.

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]]> Petsmill Premium Pet Food Website https://scottfrazer.co.uk/petsmill-premium-pet-food-website/ Sat, 01 Sep 2012 10:00:00 +0000 http://scottfrazer.co.uk/?p=63 Website design for a pet food brand.

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  • Petsmill Website design responsive set
  • Petsmill Website design dog food page
  • Petsmill Website design cat food page
  • Petsmill Website design cat food page

Petsmill Premium Pet Food Website

Employer
Central Veterinary Services
Elmswell, Suffolk

Deliverables
Website

Website
petsmill.com

Petsmill is a Premium Pet Food sold in pet shops across the UK.

The website is built on WordPress, using a modified Skeleton theme. The site is fully responsive based on a 960px grid.

This work was created whilst in the employment of Central Veterinary Services.

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]]> Coffee Clinic Branding https://scottfrazer.co.uk/coffee-clinic-branding/ Wed, 01 Feb 2012 10:00:00 +0000 http://scottfrazer.co.uk/?p=65 Branding design for a mobile coffee van business.

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  • Coffee Clinic cup design
  • Coffee Clinic logo design
  • Coffee Clinic van vehicle design
  • Coffee Clinic van vehicle design
  • Coffee Clinic van vehicle design layout
  • Coffee Clinic business card design
  • Coffee Clinic loyalty card and stamp design
  • Coffee Clinic website design

Coffee Clinic Branding

Company
Coffee Clinic
Ipswich, Suffolk

Deliverables
Logo
Business and loyalty cards
Van livery
Website

Coffee Clinic are a take-away catering business serving the Ipswich area.

The client required simple eye-catching branding to stand out from their local competition. With that in mind, the solution features coffee bean imagery contrasted with a liberal use of white, as many similar businesses in the area make use of darker colours.

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