MIC Global Copywriting (Insurance)

I provided copywriting for company news, press releases, guest appearances (podcasts/panels), and blog articles for thought leadership and promotion on the MIC Global website.

Copywriting has also been integral while developing MIC’s websites – by providing support in proof-reading, editing, and ensuring language compliance.

News/PR pieces required communication with relevant parties both internal and external to understand the announcement and arrange suitable quotes and specific details for inclusion. Certain PR articles required an understanding of acceptable insurance language – ensuring compliance with FCA and Lloyd’s guidelines and regularly liaising with a regulatory body for review and sign-off.

Blog posts required relevant research into subject matter to support sales messaging about MIC’s key products. Articles have covered a broad range of topics including embedded micro insurance, income loss from layoff and business interruption, financial resilience, identity theft, and insurance protection gaps.

Press Release examples:

• Ride-hailing Company
• Flood Resilience
• Seed Funding

Article examples:

• The Next Insurance Company
• Closing India’s Protection Gap
• How iPod Helps to Define Micro Insurance
• Safety Nets on the Go

This work was created whilst in the employment of MIC Global.