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PetFocus Magazine

Central Veterinary Services
Elmswell, Suffolk

October 2011 – March 2014

Visual design
Layout and Typography
Product photography
Print-ready artwork
Print liaison and quality control


PetFocus is a quarterly magazine aimed at pet owners and enthusiasts. The magazine is available from branches of the Stowe Veterinary Group and select partners. Articles include features on animal behaviour, veterinary advice and pet care tips.

Layouts were designed to be clear with a bold use of imagery and colour to define headings and fly-out information. I was lead designer from mid 2013 – March 2014; this included managing a full magazine redesign, ensuring all deliverables were completed, and liaising with the print house.

4 page cover, 170gsm silk stock, UV varnish on outer
56 page text, 90gsm silk stock, neutral seal
A4, saddle stitched.

This work was created whilst in the employment of Central Veterinary Services.